About

Learn more about the Double Up Heartland Collaborative, delivering the Double Up Food Bucks program in Kansas and Missouri.

About the Double Up Heartland Collaborative

The Double Up Heartland Collaborative is a group of organizations working with Kansas and Missouri farmers markets, farm stands, mobile markets and grocery stores to provide a healthy food incentive program for people who receive food assistance or Supplemental Nutrition Assistance Program (SNAP) benefits.

Over 1.1 million Kansas and Missouri residents rely on federal food assistance via the SNAP program. Double Up Food Bucks makes it easier for low-income families to eat fresh fruits and vegetables while supporting family farmers and growing local economies.

About the Double Up Food Bucks program

The Double Up Food Bucks program began at five farmers markets in Detroit in 2009 and is now made available through local partners at farmers markets and grocery stores in over 25 states, including Missouri, Kansas, and neighboring Arkansas, Colorado, Iowa, Nebraska and Oklahoma. Learn more about Double Up programs nationwide.

Annual Status Report

Read our 2023 Annual Status report for more information about our program and impact. 

Thank you

The program’s success is rooted in partnerships — with local markets who bring it to life in their communities, organizations who help extend its impact with targeted outreach and complementary programming, and major statewide organizations, including the Kansas Department for Children and Families and the Missouri Department of Social Services.

This website and related Double Up Food Bucks Heartland materials posted on this website are funded in part by funds from the USDA.

We deeply appreciate all of Double Up’s partners and funders. Thank you!

Core Partners

Funders

Gus Schumacher Nutrition Incentive Program (GusNIP)

Regional partners

  • Balls Food Stores
  • Children’s Mercy Hospital
  • Clay County Health Department
  • City of Kansas City, Missouri, Health Department
  • El Centro
  • From the Land of Kansas
  • Good Natured Family Farms
  • Greater Kansas City Food Policy Coalition
  • Greater Wichita YMCA
  • Harvesters
  • Healthy Communities Wyandotte
  • Johnson County Food Policy Council
  • Kansas Alliance for Wellness
  • Kansas City Area Agencies on Aging
  • Kansas Department for Children and Families
  • Kansas Healthy Food Initiative
  • Kansas Rural Center
  • Kansas State University Rural Grocery Initiative
  • KC Healthy Kids
  • Live Well Crawford County
  • Mid-America Head Start
  • Missouri Department of Social Services
  • Missouri Farmers Market Association
  • Operation Food Search
  • Thrive Allen County
  • United Way of Greater Kansas City